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Drink X: A People-Driven Innovation Hub Crafting the Future of Beverages

Updated: Aug 16, 2023

In a world where beverages are constantly evolving, one company stands out as a beacon of innovation and integrity. Meet Drink X, an extraordinary innovation hub that takes pride in working closely with people to create the next great beverages. Founded as a microbrewery in 2007, Drink X has grown into a versatile contract manufacturer, combining the agility of a small team with the capacity to produce small to medium-sized volumes of high-quality beverages.





The Heart of Drink X: A Family Culture of Hard Work and Joy

When you step into Drink X, you can feel the positive energy that permeates the atmosphere. "Yeah, coming here every day, we were always smiling. I think inherently it starts off as a family culture where we care for one another because we're a small team. We're tight. Our culture is based around hard work, working smart, innovation, honesty, trust, and coming to work and having a good time," shares one team member.


The sense of camaraderie among the employees creates a close-knit environment where everyone is encouraged to enjoy their work. The company believes in the power of laughter, sharing meals together, and valuing each other's contributions. "There's a serious side of the business. But we always seem to be able to make it light-hearted at the same time. It's a joy to be among people who are like-minded, who enjoy quality. There's that sort of closeness between the employees, opportunities for a laugh, and I value that," adds another team member.


Empowering Employees: A Culture of Growth and Respect

At Drink X, employees are more than just cogs in the machine. They are valued as individuals and nurtured to grow both personally and professionally. "Yeah, I feel happy coming to work every day. You're not a number. You're a human being first. It's a culture where we want to grow people," emphasises one team member.


The company firmly believes that the success of any business lies in its people. They are dedicated to empowering their team members, ensuring they have the tools, support, and encouragement they need to succeed. "Any businesses that are successful are successful because of its people. And we want you to succeed, which then in turn makes us excited," says a team member.


Crafting the Future: From Microbrewery to Contract Manufacturing

Drink X's journey began in 2007 as a microbrewery, but its passion for constant change and innovation led it to evolve into something more. Today, it operates as a contract manufacturer for startup businesses, offering the best of both worlds: the ability to handle large volumes and the flexibility to cater to small to medium-sized production needs.


The company's structure reflects its commitment to excellence. It boasts a warehousing team that efficiently manages the flow of goods, an operations team, facilities managers, and a dedicated admin group. This broad yet cohesive approach ensures that every aspect of Drink X's operations is well-managed and positively contributes to the final product.


A Genuine Relationship with Customers: People Creating Quality Together

Quality is at the core of everything Drink X does. The entire team is involved in the pursuit of excellence, understanding how their contributions bring quality to the forefront. By actively engaging with customers and anticipating their future needs, Drink X can plan for innovation and create products that resonate with consumers.


"We're very personable. We work with the customer from the ground up. It's not just a workplace, it's a place to be valued and respected. It's great. Drink X is a people-based business. It's our pleasure to work with people in the beverage market and to develop great products with you. We want to be cutting edge. We're happy to take the risks and be in that partnership. That's perfect. That's great. That's what we do. That's what Drink X is about," shares a team member.

Conclusion: The Spirit of Innovation, Integrity, and People

Drink X is more than just a company that produces beverages. It's an innovation hub driven by a genuine passion for crafting exceptional products and fostering meaningful relationships with customers and employees alike. With a culture built on hard work, innovation, trust, and joy, Drink X remains at the forefront of the beverage industry, ready to embrace new challenges, take risks, and create a future where great beverages reign supreme. As you embark on your beverage journey, consider partnering with Drink X, a place where people and their ideas flourish, and dreams are transformed into reality. Cheers to the next great beverage!

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