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Brewing Connections and Innovations at MICE 2023: A Recap

Updated: Aug 22, 2023

The DrinkX team recently embarked on an exhilarating coffee escapade at the Melbourne International Coffee Expo (MICE) 2023.


While not having a conventional stall, the team's ingenious QR code social experiment and a series of meaningful encounters with industry players added a unique flavour to their experience.


At MICE, the air buzzed with the aroma of freshly brewed coffee as the team navigated through the diverse exhibitors, ranging from coffee roasters to baristas and manufacturers. The absence of a traditional stall didn't deter the DrinkX crew; instead, they opted for an unconventional approach to engage attendees.


Their QR code social experiment quickly became a talking point. By placing QR codes strategically on their uniform, they encouraged participants to scan and uncover hidden surprises.


This interactive approach not only intrigued visitors but also provided a fun and tech-savvy twist to the event. The experiment sparked discussions about the integration of technology in the coffee world, igniting curiosity and fostering conversations among attendees.


Amidst the hustle and bustle, a serendipitous meeting with Market Lane Coffee's organiser added an unexpected dimension to the journey. Tim, representing DrinkX, connected with Suzanna the passionate mind behind Market Lane Coffee, discussing potential collaborations and exploring synergies.



This encounter encapsulated the essence of MICE - a platform for forging relationships and uncovering new opportunities.



As the days unfolded, the DrinkX team relished in the chance to connect with international visitors and dive deep into conversations with coffee aficionados from around the globe.


The expo served as a melting pot of ideas, innovations, and inspirations, leaving an indelible mark on the team's outlook. In a world where physical presence is often equated with impact, the DrinkX team demonstrated that innovative ideas and genuine connections can take center stage.


Their participation at MICE 2023 encapsulated the spirit of exploration, experimentation, and collaboration that defines the coffee industry. In a whirlwind of aromas, conversations, and a dash of technological ingenuity, the DrinkX team crafted an unforgettable chapter at MICE 2023.


With a QR code experiment that ignited curiosity, encounters that sparked potential partnerships, and connections that transcended boundaries, their journey exemplified the true essence of the coffee community - a shared passion that knows no limits.


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